Getting your product into a huge national chain like Whole Foods is never easy, but the rewards are big if you are persistent. Here are 6 no-nonsense steps to giving you the best chance for success: 1) Check out your local store. Your first assignment is to do a little market research: find out whether […]
Category: Selling
Immigrants’ Daughter Finds Her Bliss Booking Dream Vacations
Doing what you really love out of the comfort of your own home sounds too good to be true, but this daughter of immigrants, has created a thriving business doing just that! Aggie Batista was born and raised in New York City, but comes from a classic immigrant family. Her mother, a member of a […]
Billion Dollar Bonanza: 6 Steps to Winning a Government Contract
Experts provide inside information how to get your share of the billions of dollars available in municipal contracts around the country, using New York City’s Department of Education as a template. The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States, serving some 1.1 million students […]
Competitive Edge: How to Get Your Product into America’s Shopping Malls
Getting your service or product into a mall isn’t easy, but it can be the key to taking your business to the next level. This interview with an industry expert tells you what you need to know to be successful. Reema Khan, founder of s.h.a.p.e.s. Brow Bar, got her first big break when a leasing agent […]
Dreaming of Retail Success? Here’s How to Sell Fashion to Department Stores
Fashion industry insider Nicole Ryder who has worked both as a buyer for major department stores and as creative director for an emerging brand reveals how to sell fashion to major retailers Recently we interviewed Nicole Ryder the Creative Director of Volver Design Group about the process of selling products in the fashion world. Ryder […]
Ming Wang Knits: Immigrant’s 12-Step Sales Strategy Builds $12 Million Company
Eddie Wang used smart, aggressive selling to build a $12 million clothing company, Ming Wang Knits, from scratch. Learn how he did it. Eddie Wang didn’t know a soul in the U.S. when he and his wife Ming started looking for contract knitting work in the U.S. in 1978. Today, their clothing line sells in […]
4 Steps to Winning Lucrative Government Contracts
Immigrant entrepreneurs, earn government contracts in this step-by-step plan from the experts and learn to take your business to the next level! Immigrant entrepreneur Lloyd Hawthorne launched his Bronx-based Golden Krust Caribbean Bakery in New York City in 1989, turning it into a successful, nationwide franchisor selling popular Jamaican fare. But his first really big […]
How To Get Your Product Into Whole Foods
Getting your products into Whole Foods is a huge coup, but the competition is fierce. In the following interview, a Whole Foods insider explains how you can do it. It surely is the Holy Grail for food immpreneurs: getting your products on the shelves of Whole Foods. With 325 stores in the U.S., Canada, and […]
Maximize Retail Sales
Steven Wang, Vice President of Sales & Marketing at Ming Wang Knits, explains his sales strategies. Ming Wang Knits produces upscale women’s knitwear. The company’s clothes are sold at 350 retailers across the U.S., including Saks Fifth Avenue, Nordstrom, and Dillard’s. Learn how Steven Wang, MW’s Vice President of Sales & Marketing, ensures his products […]
Selling the First Empanada
Ricardo Rezk explains how to make a sale by just having a conversation. Ricardo Rezk tells how he made his first sale by cold calling a local deli and just talking to the owner. Learn how he identified the owner’s needs, offered solutions, overcame objections, and closed the sale.