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Trending Now

  • From New Immigrant to Top Franchisee in Three Years
  • FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety
  • From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey
  • Your Immigrant Background Is Your Business Advantage
  • COIT – A Legacy of Innovation and Quality

From New Immigrant to Top Franchisee in Three Years

From New Immigrant to Top Franchisee in Three Years

 

How One Family Turned Crisis Into Opportunity and Built Their American Dream Through The Grout Doctor

 

The Decision to Leave

At 52 years old, Juan Boria stood at a crossroads. After managing a retail clothing business in Peru for four years, COVID-19 had devastated his company. The Peruvian government’s four-month lockdown left the business with zero income, forcing massive downsizing. For two years, he and his family lived off investment income while the market struggled to recover.

“We were not making the money that we were used to in the past,” Juan recalls. “After two years of living from our investments, we decided to try to find opportunities abroad.”

The choice came down to two countries: Spain, where Juan held citizenship through his grandfather, or the United States. The decision was clear. “The United States is the wealthiest country in the world. It has a lot of money and the market is very big. In the US, if you start a business, the market is there. The only risk is yourself and how good you do.”

A Family Affair

This wasn’t just Juan’s decision—it was a family commitment. His wife Caterina, his 26-year-old daughter Sophia, and his 19-year-old daughter Miranda all agreed to leave their life in Peru behind.

“This was a family decision,” Juan emphasizes. “The good thing is that the four of us wanted to make this change. All of us were motivated to leave Peru and pursue a nice project in the States.”

The logistics were daunting: moving furniture from Lima, finding a Catholic girls’ school in Tampa for Miranda, renting out their home in Peru. But the family’s shared commitment made it manageable.

 

In the US, if you start a business, the market is there. The only risk is yourself and how good you do.

The E-2 Visa Advantage

Juan’s Spanish passport proved invaluable. The E-2 Treaty Investor visa is only available to citizens of countries with specific trade treaties with the United States—Spain qualifies, Peru doesn’t.

The difference is dramatic. Peruvian nationals would need the EB-5 program, requiring over $1 million investment and 10 full-time U.S. jobs. The E-2 visa has no minimum investment or employee requirements—just a “substantial” investment appropriate to the business.

“That was a good thing that I have the Spanish passport,” Juan notes. Through his grandfather’s citizenship, he could invest reasonably in an existing business without massive capital requirements—an often-overlooked advantage for those with dual citizenship in E-2 treaty countries.

For a complete list of E-2 eligible countries, visit the U.S. Department of State’s official treaty countries page.

 

The E-2 visa has no minimum investment or employee requirements—just a “substantial” investment appropriate to the business.

Finding the Right Business

From Peru, Juan began his search online, reviewing roughly 50 different businesses through websites like Business Brokers for Florida. His criteria were specific: he needed a business in Florida (to stay close to Peru), within his investment budget, and capable of generating enough income to support his family.

After making three or four unsuccessful offers on various businesses, he discovered The Grout Doctor franchise near Tampa.

“For me, the least risky option was to buy a business,” Juan explains. “If I buy a business, it has a proven track record. The former franchisee had been running it for 12 to 15 years, so they had a customer base and the market knew the brand.”

In September 2022, the family arrived in Florida. By October 1st, Juan had signed all the paperwork and begun operating the business.

 

“For me, the least risky option was to buy a business,” Juan explains. “If I buy a business, it has a proven track record.”

The Challenge of Building a Team

Juan’s background in economics (with an MBA from Purdue University) and retail management prepared him well for business ownership—but he wasn’t prepared for the hiring challenges.

“The most challenging thing was to find good people to work in the company,” Juan admits. Finding technicians who are detail-oriented and committed to the hands-on work of tile and grout restoration proved more difficult than expected.

Today, Juan employs four technicians, primarily Cuban immigrants who have proven to be an excellent fit for the meticulous nature of the work. Building the right team took time, but finding workers who shared his commitment to quality craftsmanship was essential to the business’s growth.

 

Buy a business, get good advisors, and be prepared to work hard. The market is here—the only risk is yourself.

Impressive Growth

The numbers tell a compelling success story:

  • 2023: $400,000 in sales
  • 2024: $650,000 in sales
  • 2025 (projected): $800,000 in sales.

In just three years, Juan tripled the revenue of the business he purchased—a remarkable achievement for any entrepreneur, let alone a recent immigrant learning a new market.

The Family Business Model

The Grout Doctor operates as a true family enterprise:

  • Juan handles all estimates, visiting clients’ homes to assess their needs and close sales
  • Caterina manages all incoming leads, scheduling, technician calendars, materials, and payroll
  • Sophia performs estimates in Sarasota several days a week
  • Miranda handles post-job client outreach to secure Google reviews “We are three, maybe three and a half people on the administrative side,” Juan explains. “It’s a family business, and that must be very useful—not only do you trust these people, but they all have your best interest at heart.”

Learning from the Franchise Network

The Grout Doctor’s corporate support proved invaluable. The franchise provides:

  • Marketing guidance to maximize ROI on advertising spend
  • Monthly rankings showing top performers in sales and lead conversion
  • Discounted pricing on additional territories for existing franchisees
  • Flexible payment terms for territory expansion

“At the beginning, when I was not in the first places, I would call other franchisees to learn from them what they did, what they’re doing,” Juan shares. “The corporation promotes that, so that’s very useful for new franchisees.”

Juan credits this network effect for helping him climb from the middle of the rankings to consistently placing in the top three.

Understanding the Market

The Florida market presents unique opportunities. Juan’s customer base is 95% American, primarily third- or fourth-generation families. But the seasonal nature of Florida creates interesting dynamics.

“Between late October and late April is the high season because we receive all these people that come from the north escaping from the winter,” Juan explains. “They stay in Florida for six months, and that increases our sales a lot.”

These snowbirds often want their tile and grout refreshed before, during, or after their stay— creating predictable demand patterns.

The Value Proposition

The Grout Doctor’s appeal is straightforward: professional tile and grout restoration costs between 10% and 20% of what complete replacement would cost.

“Instead of retiling the floor or retiling the shower, it’s much, much cheaper to hire us and do a very good cleaning, even a re-grout—changing the old grout and putting in new,” Juan explains. “The results are going to be very close to new.”

Most clients seek grout rejuvenation—whether it’s removing years of darkened discoloration, repairing cracked or missing grout, or eliminating mold and mildew from shower areas.

Juan’s sales process is consultative: “I listen to my client’s needs. The client explains what their problem is, and then I start sharing their options on how to resolve those problems and why my suggestions will be better.”

This approach yields impressive results: 50% of customers approve estimates on the spot, with another third closing within two or three days. Overall, Juan maintains a 50-60% closing rate, depending on the season.

Instead of retiling the floor or retiling the shower, it’s much, much cheaper to hire us and do a very good cleaning, even a re-grout—changing the old grout and putting in new

Looking Ahead

Juan’s growth strategy is two-pronged: increase sales in existing territories and acquire new adjacent territories.

“In the past three years, we were growing in those two ways,” he explains. “We hope we can continue growing doing the same thing.”

Each new territory requires investment—another van, specialized cleaning equipment (drills, vacuums, cleaning machines), and an additional technician. But the return justifies the cost. “The equipment pays for itself in a month or so,” Juan notes.

 

With careful planning, family support, and willingness to learn, the American dream remains very much alive.

 

Advice for Aspiring Immigrant Entrepreneurs

Juan has already helped several friends successfully follow his path. His advice is consistent:

1. Buy an Existing Business, Don’t Start from Scratch

“Buy a business with 5+ years of existence, not a new business that has one or two years—that would be the same as starting a new business from scratch. You’re buying a company that already has a good database of clients and good reputation. There’s nice cash flow on day one.”

2. Get a Good Accountant

“At least for me, since I was new living in the States as an entrepreneur, I needed to learn a lot about accounting. You have to know all the ways in which you can reduce your taxes legally. Getting a good accountant is very important because you’ll receive advice on how to do efficient accounting—which type of corporation, LLC, partnership, S-corp, C-corp—they all have different pros and cons.”

3. Get Good Insurance

“The insurance market is crazy here. You have to have good insurance. Get a good broker that can give you advice on what are the best insurances for your type of business so you’ll be protected and won’t have to worry in case something happens.”

No Regrets

When asked if he’s glad he made the move, Juan’s answer is immediate and enthusiastic: “Absolutely. Overall, we are very, very happy.”

The family still misses relatives and friends in Peru, but they return each Christmas and New Year to visit. The trade-off has been worth it.

From a COVID-ravaged retail business in Lima to a thriving franchise in Tampa, Juan’s story illustrates a fundamental truth about immigrant entrepreneurship: with careful planning, family support, and willingness to learn, the American dream remains very much alive.

His journey also highlights an often-overlooked immigration pathway—the E-2 visa—which can provide opportunities for those with ancestry in treaty countries to invest in American businesses without the large capital requirements of other investor visas.

Today, Juan continues to grow his business, working alongside his family to serve Florida homeowners while building a secure financial future. His advice to other immigrants considering a similar path is simple: “Buy a business, get good advisors, and be prepared to work hard. The market is here—the only risk is yourself.

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FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety

How one franchise is turning a hidden industry gap into a recession-resistant business model

While most entrepreneurs chase trendy concepts or saturated markets, FilterShine USA has carved out something rare in franchising: a genuine niche that solves a universal problem most people never think about.

The Hidden Gap in Every Commercial Kitchen

Walk into any restaurant kitchen, and you’ll see grease filters working silently above cooking stations. These unassuming metal screens are the first line of defense against kitchen fires, capturing grease and preventing it from igniting in exhaust systems. Yet in most establishments, their maintenance falls to whoever has a spare moment—a line cook between orders, a dishwasher at closing, sometimes even the owner scrambling to avoid a failed inspection.

The consequences are serious: fire hazards, failed health inspections, costly fines, and potential shutdowns. Restaurants know filters matter, but proper maintenance consistently falls through the cracks.

A Business Built on What Others Ignore

FilterShine USA recognized what hood cleaning companies treat as an afterthought could be an entire business unto itself. Rather than competing in the crowded kitchen exhaust cleaning industry—a $1.2 billion market where companies race to offer the lowest price—FilterShine focuses exclusively on grease filter exchange and maintenance.

The model is elegantly simple: franchisees provide scheduled filter exchanges, taking dirty filters to clean at their facility while leaving fresh, sanitized ones behind. Filters are restored to bare metal using proprietary equipment, then returned on the next service cycle.

For restaurants, it eliminates the burden on staff and ensures compliance. For franchisees, it creates something increasingly rare in business: predictable, recurring revenue.

Why Timing Matters Now

Regulatory pressure is mounting from multiple directions. The EPA and local municipalities are intensifying enforcement around wastewater violations and grease discharge into sewer systems. Restaurants face stricter inspections, heavier penalties, and growing liability concerns.

This regulatory environment transforms filter maintenance from a “should do” into a “must do”—and positions FilterShine franchisees as compliance partners rather than just service providers. When regulations tighten, demand increases. When inspections become more frequent, the value of consistent maintenance grows.

The Economics of Recurring Service

The business model centers on service intervals ranging from one to eight weeks, depending on kitchen volume. Because filters are mandatory equipment that require ongoing maintenance, the service naturally recurs. Once accounts are established, customer retention is strong—restaurants don’t want to return to managing filters themselves or risk compliance issues.

For franchisees, this creates subscription-style economics in a service business. Rather than constantly hunting for one-time jobs, you’re building a portfolio of accounts that generate steady demand.

The operational model remains lean. Service is performed during off-peak hours when kitchens are closed or slow. A single franchisee can manage multiple accounts per day, and the business scales efficiently as you add vehicles and staff.

What the Investment Includes

The total investment ranges from $205,000 to $320,000, which includes a $50,000 franchise fee. This provides an exclusive territory, comprehensive training, and everything needed to launch:

  • A professionally wrapped service vehicle outfitted for field operations
  • Proprietary cleaning system installed to nationwide standards
  • Startup filter inventory to begin building accounts immediately
  • Access to national account opportunities funneled to local franchisees

Ongoing fees include a 5% royalty supporting training and operational guidance, plus 1% toward national marketing that builds brand recognition across all markets.

Protected Territories, Proven Systems

FilterShine USA offers true territorial exclusivity—no franchise overlap, no encroachment, no internal competition. Once you secure a market, it’s yours to develop.

The company provides proprietary equipment and processes that independent operators can’t replicate, creating a competitive moat around your business. National accounts offer another advantage: large chains and institutional customers with locations in your territory are directed to you, not competitors.

Training and support extend beyond launch. Franchisees receive customized growth roadmaps outlining when to hire, how to scale, and which roles to fill as the business expands.

Who This Opportunity Fits

The model works for owner-operators who want to build equity while working in the business, and for entrepreneurs ready to scale with teams from the start. The service doesn’t require specialized technical backgrounds—just strong customer service skills, attention to detail, and willingness to execute a proven system.

For immigrant entrepreneurs particularly, this represents an opportunity in a compliance-driven industry where relationships, reliability, and service quality matter more than expensive marketing or brand recognition. Your reputation is built account by account, with recurring touchpoints that create trust over time.

The business serves any facility with a commercial kitchen: restaurants certainly, but also schools, hospitals, senior living centers, resorts, casinos, and manufacturing facilities with cafeterias. This diversity of potential customers provides stability even when specific sectors face challenges.

The Market Reality

Available territories are finite and protected. Once a market is claimed, it’s permanently off the table for other franchisees. The strongest markets—densely populated areas with high concentrations of commercial kitchens—are being secured now.

This isn’t a gold rush opportunity with unlimited seats available. It’s a methodical build-out of a national network, with each territory carefully defined and permanently assigned.

Why This Model Resonates

FilterShine USA succeeds because it solves a problem that every commercial kitchen has but few handle well. It takes something restaurants struggle with daily and transforms it into a structured service that creates value on both sides of the transaction.

For customers, it means safety, compliance, and one less operational headache. For franchisees, it means recurring revenue, protected territories, and a business model that strengthens as regulations tighten rather than being threatened by them.

In an industry where most players compete on price for the same contracts, FilterShine carved out the one niche with natural recurring demand and positioned itself as the national authority. That’s not just smart business—it’s the kind of strategic thinking that creates lasting franchise value.


For entrepreneurs seeking recession-resistant businesses with recurring revenue models and genuine barriers to competition, FilterShine USA represents a category of one. To learn more about available territories and the franchise opportunity, visit FilterShine USA’s website or connect with their franchise development team.

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From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey

How Remus Baesu escaped across borders, built a construction empire, and created a five- franchise family business spanning Arizona to Hawaii

1989: The Great Escape

Just months before the Romanian Revolution would topple Nicolae Ceaușescu’s communist regime, Remus Baesu made a decision that would change his life forever. Born and raised in Arad, a city in western Romania, Remus couldn’t wait for political change. “I actually decided and crossed the border during that time,” he recalls of his escape through Yugoslavia.

What followed was a year-long odyssey through Germany, where he applied for and waited for his U.S. Visa, while working as a stone mason, an experience that would prove prophetic for his future career.

1991: Landing in America

Baesu arrived in California with little more than determination and a work ethic forged in communist Romania. Like many immigrants, he initially pursued the traditional path of higher education, but college “didn’t work for me,” he admits. Instead, he chose the route that felt more natural: entrepreneurship.

1995: The First Business

By 1995, Baesu had started his first delivery business, establishing a pattern that would define his American experience. “I worked for myself most of the time,” he explains. This wasn’t just preference—it was a survival instinct, honed by someone who had fled for freedom and navigated the complex process of legal immigration to America.

2000: Building an Empire

When Baesu moved to Phoenix, Arizona, he entered the tile installation business with characteristic ambition. Within two years, he had built what could only be described as a construction empire: a custom tile installation company with 40 employees handling everything from residential floors and showers to major commercial projects. “I had like 40 guys under me,” he remembers. “I didn’t have a superintendent so I kind of was running the show and trying to also fix all the jobs at the same time.” This hands-on approach to management meant Baesu was constantly troubleshooting installation problems, personally handling quality control, and learning every aspect of the tile business— including the frustrating reality of grout failures and stone damage.

2002: The Accidental Franchisee

It was this problem-solving experience that led to Baesu’s introduction to grout restoration. “That’s how I got introduced to grout fixing and the stone polishing by just fixing my own jobs,” he explains. Then fate intervened in the form of a newspaper advertisement. A large Grout Doctor franchisee was splitting up his territory into smaller pieces and selling them off.

Baesu saw the ad and recognized an opportunity—even though he “didn’t even know what a franchise was” at the time. The business model made immediate sense to someone who had been paying others to fix grout problems.

Baesu purchased one territory and started from scratch with no existing customer base. The Grout Doctor provided invaluable training on their grouting products and how to position their services to prospects—knowledge that proved crucial for someone transitioning from tile installation to restoration services.

What happened next defied all conventional wisdom about launching a franchise. Within just one month of opening, he became the number one franchisee in the entire Grout Doctor system for sales.

Though Baesu’s construction background was an asset, it demonstrates that success in this franchise doesn’t depend on prior tile experience. The Grout Doctor’s comprehensive training program equips franchisees with all necessary skills in tile and stone refurbishment, making this opportunity accessible to motivated individuals from any background.

2008-Present: Crisis and Expansion

The 2008 housing crisis, which devastated the construction industry, likely accelerated Baesu’s transition from new installation to restoration work. While tile installers watched new construction dry up, the restoration business offered a different value proposition: helping homeowners and businesses maintain what they already had rather than build new.

But Baesu didn’t just survive the crisis—he thrived and expanded. His success with the initial territory led to the acquisition of additional Grout Doctor franchises throughout Arizona, building a regional restoration empire.

The Hawaiian Chapter

What started as a single territory purchase has grown into a five-location Grout Doctor empire. Baesu now operates four Grout Doctor franchises in Arizona and one in Hawaii—an expansion that began with a simple vacation. “We vacationed in Hawaii and fell in love with the place,” Baesu explains. The decision to open a Grout Doctor franchise in paradise wasn’t just about lifestyle—it was a strategic business move that allowed him to manage his Arizona operations remotely while establishing a beachhead in an entirely new market.

Today, Remus and his wife, Diana, operate The Grout Doctor of Honolulu while overseeing their Arizona empire with the help of family members. “It’s a family-run business—you can trust family,” Baesu says, explaining how he’s been able to maintain quality and standards across multiple locations and thousands of miles. The Hawaiian operation offers everything from basic grout cleaning and sealing to complex natural stone restoration and the application of EnduroShield protective coatings, bringing the same expertise that made him the system’s top performer in Hawaii’s unique market of oceanfront condos, luxury resorts, and tropical homes.

Full Circle

The transition from managing 40 employees in Arizona’s construction boom to operating five Grout Doctor franchises across Arizona and Hawaii represents more than just business evolution. It’s the culmination of a journey that began with a desperate border crossing over three decades ago. His multi-state operation demonstrates how a single newspaper ad discovery has evolved into a family business empire built on trust, expertise, and a willingness to pursue opportunities wherever they lead—even to a tropical island 3,000 miles away.

“America is absolutely the land of opportunity—way more than any other country in the world.” Remus Baesu

Lessons in Resilience

Baesu’s story illustrates several key entrepreneurial principles that resonate beyond the tile and grout industry:

Necessity breeds innovation: His expertise in grout restoration came from having to fix his own installation problems, turning a frustration into a business opportunity.

Execution trumps planning: Starting from zero customers and becoming the top franchisee system-wide within 30 days demonstrates the power of aggressive action over cautious strategizing.

Adaptation over attachment: When the housing market crashed, he didn’t cling to his large installation company but pivoted to a model better suited to the new economic reality.

Family as foundation: Building a business that spans multiple states requires people you can trust completely—family members who share your vision and commitment to quality.

Geography is no barrier: Successfully managing franchises in Arizona remotely while establishing new markets in Hawaii shows that modern business knows no boundaries.

Learning never stops: From a stone mason in Germany to a tile empire builder in Arizona to record- breaking franchise owner spanning two states, Baesu has continuously evolved his skills and business focus.

“America is very open and Americans are welcoming as long as you work hard and contribute.” Remus Baesu

Advice for Fellow Immigrants

Having built a multi-state business empire from nothing, Baesu offers three pieces of advice for other immigrants looking to start businesses in America:

  • First, “America is a huge country and a huge market—way bigger than anywhere else.” The scale of opportunity available in the U.S. market is unmatched globally, providing room for businesses to grow far beyond what might be possible in smaller markets.
  • Second, “America is very open and Americans are welcoming as long as you work hard and contribute. If you do, then you have an opportunity to build something big and worthwhile.” His experience shows that merit and effort are recognized and rewarded in American business culture.
  • Third, “America is absolutely the land of opportunity—way more than any other country in the world.” He contrasts this with Europe, where he says family members face significant barriers. “I have family in Germany who don’t have the opportunity to build a big business that I have in the U.S. Europe still has too much red tape, regulations, and in certain countries corruption, so that to do anything you have to be in the inner circle and know the right people.”
The Partnership Behind the Success

While Remus’s entrepreneurial drive built the foundation, he’s quick to credit his wife, Diana, as instrumental to their success. “I couldn’t have done it without her,” he says, emphasizing her role as both partner and collaborator in building their business empire. Diana, who emigrated from the same Romanian town when she was seven, brings her own understanding of the immigrant experience to their partnership. The couple met through their local Romanian

church at a community event on Labor Day weekend—a meeting that would prove as transformative for their business as it was for their personal lives.

Today, Diana works alongside Remus in managing their five-location operation, proving that behind every great immigrant success story is often a partnership built on shared values, complementary skills, and mutual trust.

The American Dream, Multiplied

From the determined teenager who fled communist Romania to the successful multi-franchise owner restoring homes across the Southwest and Pacific, Remus and Diana Baesu embody a particular version of the American Dream—one built not on overnight success, but on decades of adaptation, hard work, partnership, and the willingness to reinvent oneself when circumstances demand it.

“We have the cure for that!” reads the tagline on their company website, referring to damaged tile and grout. But in many ways, it could describe the Baesu approach to life: identifying problems, developing solutions, and building businesses around making things better than they were before —whether that’s in a Phoenix suburb or a Honolulu high-rise.

In an era when franchise ownership is often portrayed as a safe, predictable path to business ownership, the Baesu journey reminds us that behind every successful franchise system is a human story of risk, adaptation, and the relentless pursuit of opportunity. Their evolution from a single territory purchase to a five-location family empire proves that with the right combination of skill, timing, partnership, and trust in family, even someone who “didn’t even know what a franchise was” can build something remarkable.

The young man who crossed borders in 1989 and came to America now operates businesses across state lines, employing family members and serving customers from the Arizona desert to the Hawaiian Islands.

Alongside Diana, who made her own journey from Romania as a child, they’ve built something that proves the American Dream isn’t just about individual success— sometimes it’s about building something big enough to share with the people you trust most, while never forgetting the gratitude owed to the country that made it all possible.

Remus Baesu operates five Grout Doctor locations—four in Arizona and one in Hawaii— providing comprehensive tile, grout, and natural stone restoration services.

 


 

If you are interested in an opportunity with the Grout Doctor Global Franchise Corporation & want to see if there is an available territory in an area where you live or where you are interested in, call Jenn at 877-579-9555

 

For more information on Grout Doctor Franchise Opportunities, go to www.groutdoctorfranchise.com

 

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Your Immigrant Background Is Your Business Advantage

As an immigrant, you possess unique advantages that can make you exceptionally successful in franchising. Here’s how to leverage your background for maximum business success.

Franchisors across America are taking notice: immigrants are rapidly becoming the backbone of their franchise networks. From fast-food chains to service businesses, franchise brands are reporting that immigrant entrepreneurs now represent a significant and growing portion of their most successful franchisees.

This trend reflects what research has long shown – according to the National Bureau of Economic Research, immigrants are nearly twice as likely to start businesses compared to native-born Americans.

The decision to immigrate is itself an entrepreneurial act – you took a calculated risk for a better future, demonstrating the exact mindset that drives franchise success. Here’s how to leverage your unique advantages.

1. You Understand Underserved Markets

Growing up in two cultures gives you insight that most franchisees miss entirely. You understand the nuances of serving diverse communities because you’ve lived in them.

The Advantage: While other franchisees struggle to connect with multicultural customers, you naturally understand what different communities need and want.

Real-World Impact: Many successful immigrant franchisees customize their approach to serve diverse customer bases – from offering bilingual service to understanding cultural preferences that others miss. COIT Cleaners franchisees often succeed by building trust within their cultural communities through word-of-mouth referrals.

Success Story: Maria Gonzalez, a Mexican immigrant, built a successful Subway franchise network in Los Angeles by understanding her community’s preferences – offering fresh salsas, extending family meal options, and providing bilingual customer service. Her locations consistently outperform nearby franchises by 25%.

Action Step: Look for franchise territories in areas with significant immigrant populations from your background or other cultures you understand.

2. You’re Hardwired for Long-Term Thinking

Most immigrant families didn’t come to America for quick wins – you came to build something lasting. This mindset is franchise gold.

The Advantage: Your experience building a new life from scratch has taught you to think in decades, not quarters. This long-term perspective is invaluable in franchising, where the biggest rewards come from patient growth and reinvestment.

The Evidence: The mindset that drives someone to immigrate – planning for the future, making sacrifices today for tomorrow’s benefits – aligns perfectly with successful franchise ownership, which requires patience and reinvestment for long-term growth.

Action Step: Choose franchises with strong growth potential rather than just immediate cash flow. Think expansion from day one.

3. You Have Built-In Work Ethic and Resilience

Adapting to a new country requires the exact same skills needed for franchise success: persistence, adaptability, and the ability to work through challenges.

The Advantage: You’ve already proven you can navigate complex systems, learn new rules, and succeed despite obstacles – that’s franchising in a nutshell.

Real-World Impact: Vietnamese-American entrepreneurs have built a strong presence in the nail salon industry through determination and community support. This same resilience drives success in franchises like Best Option Restoration, where immigrant owners excel at building trust during customers’ most stressful moments.

Action Step: Don’t underestimate your resilience. Choose franchise opportunities that others might find challenging – you’re built for it.

4. You Have Access to Untapped Networks

Your cultural community is a built-in customer base and referral network that most franchisees can’t access.

The Advantage: You can market to communities that other businesses struggle to reach effectively, giving you a competitive moat.

Strategic Approach:

  • Partner with cultural organizations and community centers
  • Sponsor local cultural events and festivals
  • Build relationships with community leaders and influencers
  • Offer services that specifically meet your community’s needs

5. You Understand Value in a Way Others Don’t

Coming from backgrounds where resources might have been limited, immigrant entrepreneurs often have an intuitive understanding of delivering real value to customers.

The Advantage: You know how to maximize every dollar, both for yourself and your customers, creating sustainable competitive advantages.

Real-World Impact: Many immigrant business owners have found success in the hospitality industry by focusing on delivering exceptional value through operational efficiency and personal service. This same value-focused approach drives success in franchises like redbox+ Dumpsters and PlumbingPRO, where immigrant owners build loyal customer bases through reliable service and fair pricing.

Success Story: Ahmed Hassan, an Egyptian immigrant and engineer, leveraged his technical background and value-focused mindset to build a successful TemperaturePRO HVAC franchise. By providing detailed explanations to customers and offering transparent pricing, he built a loyal customer base that generates 60% repeat and referral business.

Action Step: Look for franchise opportunities where you can deliver superior value through operational efficiency and customer care.

6. You’re Comfortable with Calculated Risk

You’ve already demonstrated the courage required for business ownership by leaving your home country, family, established career, and everything familiar to build a new life in America.

The Advantage: You’re comfortable with uncertainty and have experience making big decisions with incomplete information – exactly what franchise ownership requires. Most people never take risks of this magnitude, but you’ve already proven you have the courage to bet on yourself.

Action Step: Use this proven risk tolerance to your advantage when evaluating franchise opportunities. Trust your ability to navigate uncertainty.

Choosing the Right Franchise for Your Background

Not all franchises are created equal. Here’s how to pick one that maximizes your cultural advantages:

Look for franchises that:

  • Serve diverse communities
  • Rely on strong customer relationships
  • Benefit from bilingual or multicultural staff
  • Have growth potential in areas with large immigrant populations
  • Allow for some customization to serve local tastes
  • Demonstrate inclusive corporate cultures that welcome and support immigrant franchisees

Consider these sectors:

  • Food and beverage (adapt offerings for local tastes) – DreamMaker Bath & Kitchen remodeling often includes kitchen upgrades that reflect cultural cooking preferences
  • Personal services (beauty, fitness, healthcare) – YouThrive Medical Clinics benefit from culturally competent care approaches
  • Business services (serve other immigrant entrepreneurs) – Pop-A-Lock security services resonate with business owners who prioritize safety
  • Home services (build trust through cultural connections) – TemperaturePRO HVAC and JUNKCO+ waste management thrive on community referrals
  • Retail (products that serve diverse communities)

Financing Resources for Immigrant Entrepreneurs

Several organizations offer financing specifically designed for immigrant business owners:

  • SBA loans through Community Advantage lenders
  • Kiva Microfunds for smaller investments
  • Local Community Development Financial Institutions (CDFIs)
  • Immigrant-focused business development centers

Your Next Steps

Your cultural background isn’t a barrier to overcome – it’s your secret weapon for franchise success. The key is choosing opportunities that let you leverage these advantages rather than hiding them.

Start by:

  1. Researching franchises in your area that serve diverse populations
  2. Analyzing the demographics, competition, and opportunities in potential territories
  3. Identifying ways to bring your unique perspective to the market
  4. Connecting with other successful immigrant franchisees in your target industry
  5. Evaluating franchise corporate cultures for inclusivity and support

Remember: You’ve already succeeded at one of life’s biggest challenges: building a new life in America. You had the courage to leave behind your home country, family, career, and everything familiar to pursue a better future. If you can do that, franchise ownership is absolutely within your reach. The same courage that brought you to America is exactly what you need to build a successful business here.


Written by Foulis Peacock, CEO ImmigrantBiz and proud immigrant

Ready to explore franchise opportunities that match your background and goals?

Visit WadSaver.com to discover exclusive deals on franchise investments with cash rebate opportunities – all negotiated specifically for entrepreneurs like you. Look for the cash rebate logo on each franchise page to see how much you can save on your investment.

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COIT – A Legacy of Innovation and Quality

COIT

A Legacy of Innovation and Quality

 

COIT was founded by Lou Kearn, who introduced drapery cleaning services backed by a satisfaction guarantee—a novel concept at the time . This commitment to quality and customer satisfaction laid the foundation for COIT’s expansion into various cleaning services, including carpet, upholstery, tile and grout, air ducts, and more. Today, COIT continues to uphold this legacy, providing specialized cleaning solutions tailored to meet the unique needs of each client.​

 

COIT’s Comprehensive Cleaning and Restoration Services

COIT offers a wide array of services designed to tap into the growing demand for cleaning & restoration services:

⇒ Carpet and Area Rug Cleaning: Utilizing advanced cleaning technology to remove dirt, stains, and allergens, extending the life of your carpets and rugs.​

⇒ Upholstery and Drapery Cleaning: Expert cleaning of various fabrics, including leather and microfiber, to refresh and preserve your furniture and window treatments.​

⇒ Tile, Grout, and Natural Stone Care: Deep cleaning and sealing services that restore the original shine and prevent future staining.​

⇒ Air Duct and Dryer Vent Cleaning: Improving indoor air quality and reducing fire hazards by removing accumulated dust and debris.​

⇒ Emergency Restoration Services: 24/7 response for water damage, mold remediation, and fire and smoke damage restoration, helping clients recover from unexpected disasters.

These offerings are supported by trained staff and proprietary equipment. COIT technicians are company-trained, background-checked professionals and many hold industry certifications. For instance, COIT is a NADCA-registered firm with certified Air Systems Cleaning Specialists (ASCS) and Commercial Ventilation Inspectors (CVI) on staff​  & the company touts that all technicians are IICRC-certified (Institute of Inspection, Cleaning and Restoration Certification)​

.

Market Snapshot

U.S. Cleaning Market: Projected to exceed $36.8B by 2028 (≈6%+ CAGR)​
Source; cleanfax.com

Carpet/upholstery segment ~$13.9B (2022) → ~$20.2B (2030)​
Source: grandviewresearch.com

Global Restoration Market: ~$41.3B (2023) → ~$76.8B (2033)​ driven by climate disasters (370 events worldwide in 2023)​ Source: astuteanalytica.com

Growth Drivers: Urban population growth, multi-unit housing, pandemic-linked hygiene standards environmental concerns (green cleaning)​ & increasing extreme-weather losses prompting more water/fire/mold remediation​.

Overall, COIT operates in these robust markets as a legacy specialist. Its diverse service lines (carpet-to-restoration) position it to capture demand from both routine maintenance needs and unexpected damage events. The company’s longstanding track record, strong guarantees, and certified staff are key selling points in a competitive field driven by health and safety concerns and by weather/climate trends.

 

Commitment to Customer Satisfaction

COIT stands behind its work with a 100% satisfaction guarantee. If clients are not completely satisfied with the results, COIT will re-clean the area or refund the service cost. This dedication to customer satisfaction has earned COIT a reputation for reliability and excellence in the cleaning industry .​

 

Find out how COIT got to where it is today as the best in the business 

Own A COIT Franchise

 

Outstanding Franchise Success

75+ years in the industry

106+ markets served

12M+ happy customers

 

Request Franchise Information

OR

Call COIT On 650- 629-1022

 

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The Big Story

  1. From New Immigrant to Top Franchisee in Three Years
  2. FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety
  3. From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey
  4. Your Immigrant Background Is Your Business Advantage
  5. COIT – A Legacy of Innovation and Quality

Finance

Crowdfunding’s Pros and Cons for Immigrant Startups

Immigrant Business

Crowdfunding is hot right now, but is it right for you? Learn crowdfunding’s pros and cons in this revealing interview with Evan Cohen, a top executive of Indiegogo. Immigrant Business:  Indiegogo has become one the of the top three crowdfunding sites on the web in a few short years. How did it get started? Cohen. Basically, our three […]

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  • Five Steps to Build Credit in the U.S.
  • Avoid These Five Credit Pitfalls
  • The Seven Keys to Raising Startup Money
  • Why Bank Loans Are Still Worth the Trouble.

Franchises

FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety

fp@immigrantbiz.org

How one franchise is turning a hidden industry gap into a recession-resistant business model While most entrepreneurs chase trendy concepts or saturated markets, FilterShine USA has carved out something rare in franchising: a genuine niche that solves a universal problem most people never think about. The Hidden Gap in Every Commercial Kitchen Walk into any […]

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  • From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey
  • Your Immigrant Background Is Your Business Advantage
  • COIT – A Legacy of Innovation and Quality
  • Get into the Booming Natural Lawn Care Market

SUCCESS STORIES

From New Immigrant to Top Franchisee in Three Years

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From New Immigrant to Top Franchisee in Three Years   How One Family Turned Crisis Into Opportunity and Built Their American Dream Through The Grout Doctor   The Decision to Leave At 52 years old, Juan Boria stood at a crossroads. After managing a retail clothing business in Peru for four years, COVID-19 had devastated […]

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FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety

fp@immigrantbiz.org

How one franchise is turning a hidden industry gap into a recession-resistant business model While most entrepreneurs chase trendy concepts or saturated markets, FilterShine USA has carved out something rare in franchising: a genuine niche that solves a universal problem most people never think about. The Hidden Gap in Every Commercial Kitchen Walk into any […]

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From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey

fp@immigrantbiz.org

How Remus Baesu escaped across borders, built a construction empire, and created a five- franchise family business spanning Arizona to Hawaii 1989: The Great Escape Just months before the Romanian Revolution would topple Nicolae Ceaușescu’s communist regime, Remus Baesu made a decision that would change his life forever. Born and raised in Arad, a city […]

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Your Immigrant Background Is Your Business Advantage

fp@immigrantbiz.org

As an immigrant, you possess unique advantages that can make you exceptionally successful in franchising. Here’s how to leverage your background for maximum business success. Franchisors across America are taking notice: immigrants are rapidly becoming the backbone of their franchise networks. From fast-food chains to service businesses, franchise brands are reporting that immigrant entrepreneurs now […]

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Meet The Waffle Master of NYC 3

Meet The Waffle Master of NYC

David Smith

Immigrant Business Statistics: Name: Thomas DeGeest Country of Origin: Belgium Emigrated to the U.S.: 1997 Launched W&D: 2007 Annual Revenue: $5 million Jobs Created: 100   Thomas DeGeest traded in his six-figure IBM job, escaped PowerPoint hell and followed his dream of bringing authentic Belgian waffles to the streets of New York City. Thomas DeGeest had a six-figure job at IBM when […]

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Lemons into Lemonade 2

Immigrant Entrepreneur Finds Success with The UPS Store: ‘A Business That Won’t Go Away’

David Smith

Name: Naresh Bhatt Country of Origin: India Immigrated to US: 1993 Franchise Name: The UPS Store Launched: 2007 Franchises Owned: 8 Estimated Annual Revenue: $4million U.S. Jobs Created: 40   Sometimes the worst thing that happens turns out to be one of the best. After 12 years with his employer, Naresh Bhatt lost his well-paying […]

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Russian Immigrant Creates $80M Health Food Empire 1

Russian Immigrant Creates $130M Health Food Empire

David Smith

Russian immigrant Michael Smolyansky found inspiration in a childhood drink. Today, his son Edward and daughter Julie (pictured above) lead a food empire with $130 million in annual revenue. Michael Smolyansky came to Chicago in the 1970s from the Soviet Union, a young man with a dream common to many immigrants coming to the U.S.—the chance […]

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Nordic Naturals: When You Hit a Brick Wall, Try Plan "B"

Nordic Naturals: How Supplement Giant Revamped It’s Sales Strategy

David Smith

How Nordic Naturals founder Joar Opheim revamped his sales strategy—and what you can learn from his pivot. When Norwegian immigrant Joar Opheim, the founder of Nordic Naturals, started to market his fish-oil supplements in the 1990’s, health food stores and vitamin retailers seemed like the ideal target. So, he began pounding the pavement, talking up […]

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Immigrants Create Billions For The US

fp@immigrantbiz.org

By: Foulis Peacock Immigrants in the U.S. are 2x as likely to start businesses as their native counterparts generating at least $1 trillion in annual sales revenue, per the New American Economy (NAE). Driving the news: Immigration critics frequently assert that immigrants are more “likely to use public benefit programs” — positioning them as a burden on […]

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Fuse American Culture with Your Own to Succeed

Reema Khan: Fusing Cultures to Create Success

David Smith

Immigrant entrepreneur Reema Khan explains how she combined her Indian culture with America’s to create a successful business. After getting an MBA and a good accounting job in America, Reema Khan was laid off in an economic downturn. Rather than look for something else, she started her own company, And what better business to target […]

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Indian Immigrant Threads Her Way To Success In The US 1

Brow Bar: Indian Immigrant Threads Her Way To Success In The US

David Smith

Immigrant Business Statistics: Name: Reema Khan | Country of Origin: India | Immigrated to US: 1996 | Business name: s.h.a.p.e.s. Brow Bar | Location: Chicago, IL | Emigrated to U.S.: 1996 | Annual Revenue: $14 Million | Jobs Created: 350 Indian immigrant Reema Khan turned an ancient beauty technique from her home country into a […]

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Find Your High Paying Job Here

fp@immigrantbiz.org

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Cleveland Study Highlights Positive Economic Impact of Immigrants 1

Immigrants Revitalizing America’s Heartland

Immigrant Business

While Trump continues his assault on immigrants (from “shithole” countries and all points west – but not north), recent data shows the immense economic value that immigrants from ALL parts of the world have on the U.S. economy. Numerous studies posted by Immigrant Business in the past have already highlighted similar data, but a stunning new […]

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CMIT Solutions 4

CMIT Solutions – Helping Immigrants Tap Into A $668 Billion Opportunity

fp@immigrantbiz.org

CMIT Solutions Keeps America’s Small Businesses Running Immigrant entrepreneurs and the tech industry have done well by each other. Many companies launched by new Americans are globally dominant (think eBay and Google), but there are tens of thousands of others with similar immigrant origins and innovation. Meanwhile, as many reports on Immigrant Business can attest, […]

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Franchising - Dream Big, Multiply Successes

KLA Schools: Immigrants Dream Big, Multiply Successes

David Smith

Immigrant Business Statistics |Name: Roberto and Candelaria Ortega | Country of Origins: Ecuador and Argentina | Immigrated: 2000 and 1999 | Business Name: KLA Schools | Launched: 2008 | System Revenue: $10-13 million annually | Jobs Created: 300   Roberto and Candelaria Ortega came to the United States from Ecuador and Argentina respectively and met […]

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Why PuroClean? Insights From An Owner

fp@immigrantbiz.org

Franchise Buyer, Diego Melians, Explains Why He Chose PuroClean. Diego Melians highlights what attracted him to the PuroClean opportunity and how the company’s culture and support enabled him to build a successful, thriving business. He also gives his own advice to prospective franchise owners thinking about joining PuroClean’s network of successful franchisees. Learn More About The […]

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How Scheduling Software Helps Small Businesses Thrive

fp@immigrantbiz.org

Scheduling Software Helps Small Businesses Increase Productivity & Maximize Profits – Find Out How The Fiscal Policy Institute’s Immigration Research Center conducted a study of businesses with fewer than 100 employees to determine how many businesses are owned by those who came to America from abroad. They also wanted to determine what types of businesses […]

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8 Commonsense Ways for Building Value in Your Company 3

8 Great Ways to Build Value in Your Company – And Score a BIG Payoff

David Smith

Hard work, common sense and a commitment to customer service can build tremendous value in a company – and potentially lead to a very big payoff. Overview Ten years ago, two brothers from South Africa came to America looking to make it in the music business. After studying at Boston’s fabled Berklee College of Music, Gary […]

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Previous Next

Culture

Desi Mom Diaries: Bringing Up Baby in America

Desi Mom Diaries: Bringing Up Baby in America

David Smith

Deepika Jain, shares what she’s learned about raising children in America. When you’re a new, financially insecure immigrant, raising a child isn’t easy. This is especially true if your new country is vastly different culturally from your home country, as is the United States compared to India.   My husband and I arrived in USA […]

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Accelerating Growth of Immigrant Entrepreneurs in New Jersey

Celebrating New Jersey’s Immigrant Entrepreneurs

Hollywood Helps Celebrate “Immigrant Heritage Month” in June

Election 2016: Trump Inspires More Immigrants to Seek Citizenship

Digital Marketing

How To Set Up Your Online Sales Plan

How To Set Up Your Online Sales Plan

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A step-by-step guide to building your online sales plan and making your website a selling machine. Building a website Even a simple site can be a powerful income-producing tool that will win your business leads and generate sales. If you have put off starting a site because you are too busy running your business, don’t […]

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Social Media Tips from Ming Wang Knits

Introduction to Online Marketing

Communications

Bringing Your Business In the Cloud 1

Bringing Your Business In the Cloud

David Smith

Small business owners are discovering the value of bring their business in the cloud. Using cloud services has helped them control the bottom line and allow them to concentrate on growing their businesses. Today’s entrepreneurs have too much on their plates. They want to be focused on marketing their products and services, but increasingly they’re forced […]

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How to Make Data Security a Business Asset

WiFi HotSpots Benefit Business

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From New Immigrant to Top Franchisee in Three Years

From New Immigrant to Top Franchisee in Three Years   How One Family Turned Crisis Into Opportunity and Built Their American Dream Through The Grout Doctor   The Decision to Leave At 52 years old, Juan Boria stood at a crossroads. After managing a retail clothing business in Peru for four years, COVID-19 had devastated […]

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FilterShine USA: A Hidden Opportunity in Commercial Kitchen Safety

From Communist Romania to Hawaiian Paradise: This Grout Doctor’s Unlikely Journey

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Secure Your Future with a Signal 88 Franchise

WATCH – CEO of Signal 88 explains opportunity in the $44 Billion private security industry Watch CEO Reed Nyffeler explains the extraordinary growth of Signal 88 in the US’s rapidly growing $44 Billion private security industry, including what it takes to succeed as a franchisee. And as you’ll see, Nyffeler is passionate about working with immigrant […]

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Bin There Dump That

Proving the wisdom of the old say, “one man’s trash is another man’s treasure,” Bin There Dump That” has created a network of highly successful franchises that place dumpsters bins at surburban homes and then remove them when the home remodeling is done. Watch as John Ferracuti explains the success of Bin There Dump That. […]

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