The ‘We Buy Ugly Houses®’ franchise helps entrepreneurs move into real estate “We Buy Ugly Houses®.” You’ve seen that slogan, which is up on billboards and other advertising platforms around the country. It’s catchy, fun and provocative. But as a business strategy, it’s also hugely effective—and the basis for a very successful franchising model. HomeVestors […]
How Nordic Naturals founder Joar Opheim revamped his sales strategy—and what you can learn from his pivot. When Norwegian immigrant Joar Opheim, the founder of Nordic Naturals, started to market his fish-oil supplements in the 1990’s, health food stores and vitamin retailers seemed like the ideal target. So, he began pounding the pavement, talking up […]
By: Foulis Peacock Immigrants in the U.S. are 2x as likely to start businesses as their native counterparts generating at least $1 trillion in annual sales revenue, per the New American Economy (NAE). Driving the news: Immigration critics frequently assert that immigrants are more “likely to use public benefit programs” — positioning them as a burden on […]
